Nahyun Park's profile

Useless Stuff BI

Client : Useless Stuff 
Purpose : Branding
Participated area : Art directing, branding, logo design, graphic design, illustration, poster design, UI/UX design, copywriting, SNS content design, production


Useless Stuff is a conceptual project based on digital material. The format of the project is an online shop where people can access from anywhere with their digital devices and actually purchase ‘stuff’. The website consists of landing page showing the concept of the ‘brand’, Useless Stuff, shop page selling the products, detail page for the products' information and contact page with an email address and SNS link. 
An ironic combination of surreal visual and commercial voice obviously exaggerating generates sarcastic mood overall.
The ‘brand’ provides useless solution through its products for silly problems such as indecisiveness in deciding to go out or not, feeling futility and too much arrogance.
Copyright © Nah Park, All Rights Reserved.​​​​​​​

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Useless Stuff BI
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Useless Stuff BI

Useless Stuff is a personal project creating stuff like t-shirt, poster so on with 'useless' concept based on the online shop. The website mainly Read More

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